Using online marketing to drive offline sales

eMarketer just published a report about using email marketing to drive cross-channel sales, this is a report that shows that email marketing is not dead and needs to be an integral part of any business strategy.

The report found that 65% of respondents in Asia-Pacific and 57% Worldwide are more likely to buy a product in-store (that is a retail location) after receiving a marketing email message.

To break it down even further, the report found that the following percentages of people would make a purchase either in-store or by phone:

  • 75% of respondents in China
  • 70% of respondents in South Korea
  • 64% of respondents in Singapore
  • 51% of respondents in Australia

This report shows that as a business you need to include email marketing to your marketing mix. If you don’t, you’re leaving money on the table.

If you want to add email marketing to your business strategy, go here to learn more.