100 Fans vs 1,000 Fans

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This Week’s Issue:

  • 100 Fans vs 1,000 Fans: Building a Business with a Small List
  • Want to Reach Gen Z? Here’s Where to Go…
  • Google Dropping Sites Hosted on Siteground
  • Reminder: Black Friday Deals on Tech & Software Are Up

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100 Fans vs 1,000 Fans

I’m a firm believer in quality over quantity, especially when it comes to building an audience and client-base.

Chasing after quantity is mostly a vanity metric.

It’s why I subscribe to the concept of 1,000 true fans as shared by Kevin Kelly.

Now, Li Jin writes for the case of not even 1,000 fans but merely 100.

It’s a premise I believe in as well. In fact, it reminds me that I started doing this over 15 years ago. Small client-base but charging “high-ticket” (I hate this term) for our products & services.

With the digital channels we have now, it’s even easier to build and grow something with a smaller audience.

Imagine having a portfolio of these micro-audiences or micro-businesses or micro-profit centres?

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Want to Reach Gen Z? Here’s Where to Go…

I’m a part of Gen X (41yrs-56yrs), but if you want to reach Gen Z (9yrs-24yrs), eMarketer shares that the top three preferred social media platforms for Gen Z are:

  1. Snapchat
  2. TikTok
  3. Instagram

However, it looks like TikTok is growing at a much faster speed and will could overtake Snapchat in a few years.

The other insight? It’s been common to use Facebook Groups for community building but with Gen Z, you might look into Discord.

I’m a part of a few Discord communities and it’s a great channel for community building vs Facebook Groups.

[Check out the full research article from eMarketer here]

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Google Drops Sites Hosted on Siteground

There’s been a frantic panic for businesses who host their sites with Siteground.

Once a web host darling of web developers in recent years (I’ve hosted with them and recommended them in the past, but no longer use nor recommend them), Siteground has been hit with a lot of dissatisfaction by their customers in web development forums and customers have been leaving.

But now, it looks like another nail is being driven in the coffin, apparently according to Search Engine Journal, sites hosted with Siteground are being dropped(!!!) from Google’s index supposedly due to some DNS issue.

Updated: Since I first drafted this, apparently the issue was with Amazon’s Global Accelerator and there are reports of sites recovering from this delisting.

In any case, it doesn’t change the other issues that are causing them to lose customers and the support from web developers as a go-to web host.

Many of us prefer and use Cloudways (with either Vultr or Digital Ocean), so if you’re in the market for a new web host, check out why we all prefer Cloudways.

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Black Friday Deals Updated

Just a reminder, I’ve updated the Deals page with Black Friday deals that are already up and running. Be sure to check out this page for updated deals and note the sales periods (some have not started yet).

I’m updating this as new deals are available.

Get deals here.

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Enjoy,

Vincent

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