Case Study: Launching a productized service

Having a deep understanding of your audience is a crucial exercise to any business. Traditionally, it’s been about creating your customer persona’s, but this is a better take on understanding your audience.

If you’re tired of getting all the cold connection requests and immediate sales pitches on LinkedIn, have a look at these quick and simple tips to putting yourself in a position to be a thought-leader on LinkedIn.

The online course market is super-saturated these days. If you’re a course creator, what can you do to stand out from all this noise? Here’s three strategies to build credibility for your course in an ocean of courses.

This is a very interesting and useful newsletter case study featuring how Zoe Chew turned her newsletter into a business. I believe the obstacles she shares are very common for many creators struggling to figure out how to start and worried about pivoting too much. I walked away with quite a few notes from her case study. This Issue…

If you’re a consultant, coach or some kind of knowledge expert – then it’s likely overcoming the Curse of Knowledge problem is a problem occurs regularly. (I know I’ve seen it working with dozens of experts over the years). Here’s how you can overcome the Curse of Knowledge.

The Lean Startup is a popular book among entrepreneurs, but it’s mostly geared towards SaaS/Software startups. Although, the principles can still be applied to other niches, here’s how you can apply “Lean Creation” to your own creator business.