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Online Marketing

Online Marketing

About page speed performance

If you don’t know already, but the speed at which your website loads is a key performance indicator for Google’s search rankings AND for your human visitors coming to your site. But there’s a lot of confusion with what actual metrics should you be looking at? After all, not all site speed performance tools are…

Email Marketing

Useful links regarding GDPR regulations

The big frenzy for marketers lately is whether businesses are ready for the upcoming GDPR privacy regulations coming into place if you target European Union (EU) customers (and it doesn’t matter whether your business is based in EU or not). Here’s a few links to help you learn about this regulation and how it impacts…

Online Marketing

SEO is dying

Bing has announced it will begin removing the right-hand sidebar ads starting 26th March 2018. This follows Google’s exact same move back in 2016. What does this mean for SEO? It’s dead. Look at all the above-the-fold search results these days and they’re ALL paid ads. It’s simple, it’s a money-grab. By removing the sidebar…

Online Marketing

Facebook kills another business

So, this just happened, LittleThings, a digital publisher that relied heavily on Facebook organic reach as their one and only traffic source is closing its doors. They had 12 million(!) Facebook followers and their videos apparently generated thousands of views. But the latest algorithm change Facebook made to reduce the exposure and organic reach of…

Online Marketing

Facebook ad prices up 43%, poof go your profits

Credit to Justin Brooke for breaking this today, Facebook ad prices have gone up 43% as per Market Watch’s interview with Facebook’s CFO. As Justin’s been saying, the amount of Facebook advertisers has been growing exponentially on a daily basis. Which means, Facebook has too many advertisers and not enough ad space/new feed frequency to…

Online Marketing | Online Business

You’re evicted

John hired the best architect he could afford, spent as much as his budget allowed on the best materials he could get his hands on and built his dream home upon a plot of land he rented from a “friend”. John loved this home. He spent hours grooming the garden, he spent his money on…