Online Marketing

5 Biggest Email Marketing Mistakes and How to Fix It

Email marketing today is like that relative no one in the family wants to acknowledge exists. It’s not sexy. It’s not “in”. It’s not “cool”. What it is, is still one of the BEST digital marketing channels for ROI. Say what? Yes, email is not dead. It’s alive and well (and most likely kicks social media’s butt in a …

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SEO is dying

Bing has announced it will begin removing the right-hand sidebar ads starting 26th March 2018. This follows Google’s exact same move back in 2016. What does this mean for SEO? It’s dead. Look at all the above-the-fold search results these days and they’re ALL paid ads. It’s simple, it’s a money-grab. By removing the sidebar …

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Facebook ad prices up 43%, poof go your profits

Credit to Justin Brooke for breaking this today, Facebook ad prices have gone up 43% as per Market Watch’s interview with Facebook’s CFO. As Justin’s been saying, the amount of Facebook advertisers has been growing exponentially on a daily basis. Which means, Facebook has too many advertisers and not enough ad space/new feed frequency to …

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