Email marketing today is like that relative no one in the family wants to acknowledge exists. It’s not sexy. It’s not “in”. It’s not “cool”. What it is, is still one of the BEST digital marketing channels for ROI. Say what? Yes, email is not dead. It’s alive and well (and most likely kicks social media’s butt in a …
5 Biggest Email Marketing Mistakes and How to Fix It Read More »
This post (rather video) has been long time coming, finally got around to recording this. So, after ten years of being a loyal Infusionsoft (by Keap) customer, and one of the longest IS customers in Asia, we’ve left them. Here’s why…
If you don’t know already, but the speed at which your website loads is a key performance indicator for Google’s search rankings AND for your human visitors coming to your site. But there’s a lot of confusion with what actual metrics should you be looking at? After all, not all site speed performance tools are …
The big frenzy for marketers lately is whether businesses are ready for the upcoming GDPR privacy regulations coming into place if you target European Union (EU) customers (and it doesn’t matter whether your business is based in EU or not). Here’s a few links to help you learn about this regulation and how it impacts …
Bing has announced it will begin removing the right-hand sidebar ads starting 26th March 2018. This follows Google’s exact same move back in 2016. What does this mean for SEO? It’s dead. Look at all the above-the-fold search results these days and they’re ALL paid ads. It’s simple, it’s a money-grab. By removing the sidebar …
So, this just happened, LittleThings, a digital publisher that relied heavily on Facebook organic reach as their one and only traffic source is closing its doors. They had 12 million(!) Facebook followers and their videos apparently generated thousands of views. But the latest algorithm change Facebook made to reduce the exposure and organic reach of …
Credit to Justin Brooke for breaking this today, Facebook ad prices have gone up 43% as per Market Watch’s interview with Facebook’s CFO. As Justin’s been saying, the amount of Facebook advertisers has been growing exponentially on a daily basis. Which means, Facebook has too many advertisers and not enough ad space/new feed frequency to …
I just read a profanity laden post ranting about email marketing in one of the marketing Facebook groups I’m in. I don’t mind profanity and I respect the guy who posted the rant. But if I had clients who saw that post, I’d tell them not to listen to that rant. In fact, don’t listen …
John hired the best architect he could afford, spent as much as his budget allowed on the best materials he could get his hands on and built his dream home upon a plot of land he rented from a “friend”. John loved this home. He spent hours grooming the garden, he spent his money on …
From the blockbuster hit, Speed, with Keanu Reeves and Sandra Bullock, this iconic line: “Pop quiz, hotshot. There’s a bomb on a bus. Once the bus goes 50 miles an hour, the bomb is armed. If it drops below 50, it blows up. What do you do? What do you do?” Just to stay on …