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This issue of Walk with Me is brought to you with HappyScribe – My preferred auto-transcription service. What Should You Build: Audience or Community? Audiences and communities are buzzwords I hear a lot of when it comes to the creator economy. This look at audiences vs communities really made me think about what I’m focusing…

Here’s a tip: before you start sending traffic (and/or investing in paid traffic), the BEST exercise you can do for your business is to craft an insatiable, irresistible offer that works. This is an exercise I’ve been working on all summer on various products, trying to strengthen the offer to make it a “no-brainer”. It’ll be…

If you’re a consultant, coach or some kind of knowledge expert – then it’s likely overcoming the Curse of Knowledge problem is a problem occurs regularly. (I know I’ve seen it working with dozens of experts over the years). Here’s how you can overcome the Curse of Knowledge.

This issue of Walk with Me is brought to you with MailerLite – Start your own email newsletter for free. Investing in Episodic Content As content creators and knowledge experts, I’m a firm believer in building a media business as the larger strategy. Rand Fishkin, Founder of Sparktoro, shares how investing in episodic content is…