One of the businesses I started years ago was an a marketing agency.
And I absolutely hated it.
I won’t get into the details of it in this post, but what I realized was:
- I don’t like working one-on-one with clients
- I MUCH rather sell products (or productized services)
- I preferred creating useful content vs providing services and having “clients”
- Hiring sales people to sell a service can tank your business if you make some critical mistakes (which I learned as well)
And what I’m seeing in the current digital agency space is a lot of turmoil and small agencies closing.
The smart agency players have already shifted their business models away from the standard agency service model.
There are quite a few lessons he shares that I’m positive would apply to many other agencies out there.
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