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Having a deep understanding of your audience is a crucial exercise to any business. Traditionally, it’s been about creating your customer persona’s, but this is a better take on understanding your audience.

A lead magnet is still an effective tool to build an audience that is interested in what you have to say. But the market is saturated with lead magnets, what worked in the early days aren’t as effective anymore. There’s a few frameworks I use to develop useful lead magnets, here’s one way to create a…

Writing a book (whether self-published or published via a traditional book publisher) is one of my favourite tools for establishing authority & credibility. But most consultants & knowledge experts I encounter feel writing a book is like climbing K2. Here’s a step-by-step guide to getting that book out of your head and out into the…

As brands and agencies are starting to hire more content creators (or outsource jobs to them), this gives you a nice look into what a typical “work” day for such a creator is like. But… …this trend is something I foresee as something that could easily disappear overnight very quickly. Why? If you solely rely…

Newsletter pre-amble: 1) I’m constantly thinking about how I can better serve you my dearest reader. Every week, I come across so much useful content & have so many ideas I want to share with you, I realized a weekly email is not enough. But I don’t want to make super-long email newsletter, so you’ll…