How to Build Profitable Paid Google Ads (aka Adwords) Search Campaigns

No-Nonsense Google Ads Search Traffic Training

In this workshop, I share practical tips and lessons on turning your paid search campaigns into profits

You're Leaving Money on the Table If Paid Search Campaigns Are Not a Part of Your Digital Marketing Strategy...

75%
Searches performed via Google

...approximately 75% of all global Internet searches are done via Google Search.

People performing searches are actively searching for products and services...your products & services, so you could be missing out if paid search campaigns are not a part of your marketing strategy.

But many people don't know if their paid search campaigns are profitable or even worse losing money.

Not only that, if you're only advertising on Facebook, you'll have seen Facebook ad costs skyrocket by over 100%. That means if you're solely relying on Facebook ads a traffic source, you could be losing money.

In this no nonsense training, I show you how to plan and implement paid search campaigns with a proven framework and process.

Here's What's Covered

  • check
    Why Google Ads Search?
  • check
    Who typically manages a search campaign?
  • check
    Search vs Display
  • check
    Why paid search is important more than ever
  • check
    What you need to do before planning your search campaigns - crucial steps many agencies & clients don't do.
  • check
    What is attribution modelling?
  • check
    How to select the right attribution model for your business
  • check
    Planning your paid search campaigns
  • check
    How to get your targeting right & laser-focused
  • check
    Mapping your customer profile to your marketing funnel
  • check
    How to setup search campaign performance monitoring
  • check
    Keyword research
  • check
    How to Structure Your Search Campaigns for profitability
  • check
    How to scale up profitable campaigns
  • check
    How not to lose money from your campaigns
  • check
    Adwords ads writing tips
  • check
    Keyword match types explained
  • check
    Ad extensions
  • check
    Quality Score explained
  • check
    How to improve your Quality Score
  • check
    Bidding options explained
  • check
    Key Performance Indicators (KPIs) - Measuring your search campaign performance
  • check
    Must-have campaigns
  • check
    How to select a digital agency that doesn't just spend your money

How Is This Training Different?

Unlike other Google Ads training courses, we don't focus on how to spend your ad budget (which is where many agency delivered workshops are focused). 

We focus on showing you how to best use your ad spend to meet your business goals, whether it's generating leads and/or generating a positive return for your business.

Also, very few have an experienced instructor with 20 years experience. Would you choose an instructor with less than ten years experience or someone with twenty years and more?

Also, these are the lessons I learned using MY OWN money, not someone else's money. That changes the dynamic of how I learned to manage a campaign.

Here's What You Get

EXPERT COACHING & TRAINING

Our expert instructor shares real-world lessons and tips in creating & managing profitable paid search campaigns.

DOWNLOADABLE RESOURCES

Attendees receive practical downloadable resources & tools for running profitable campaigns.

GET YOUR QUESTIONS ANSWERED

Attendees may ask questions relating to your own search campaigns.

Who should take this course?

  • check
    Entrepreneurs
  • check
    Small business owners
  • check
    Marketers & Digital marketers
  • check
    Freelance designers
  • check
    Web designers & developers
  • check
    IT professionals with little to no marketing knowledge

What people say

9 out of 10


Niall Founder, Elementz Interactive

9 out of 10


Penny Cheung

Hi Vincent & Fiona,

Thank you for your time today. It was a good sharing. Recommended to everyone who want to do better on your business, Vincent & Fiona are here and willing to help and share their expertise.

Once again, thank you!


Nadkalpur Manju

Dear Vincent and Fiona,

Thank you for an engaging and a lively session on how an entrepreneur can go about building his client base while continuing to sustain his business.

Some key takeaways for me:

  1. Your Meetup group acting as an informal advisory board for an entrepreneur
  2. Accountability partners holding you to your business commitments
  3. Learning from outside your line of business
  4. Above all keep an open mind

How is this course different from other similar courses?

NO-NONSENSE, NO-FLUFF TRAINING

I unlock tips and secrets many other courses don't talk about.

PRACTICAL REAL-LIFE LESSONS

What works in theory is different from what works in real-life, I share my lessons learned.

LIMITED-SEATS

Each session is limited to only 8 people so you get the best coaching & attention during the workshop.

About Your Coach/Instructor: Vincent Po

Vincent has over 20 years of sales & marketing experience from listed companies to starting up his own companies.

Vincent worked for one of the largest computer distributors in Western Canada as an account sales.

He was also the Head of Marketing for Asia-Pacific for the training division of a large listed UK media company.

He co-founded a global training company of his own and is founder of Virtual Tree an international digital marketing agency.

Vincent is Google Adwords Search Certified.

Vincent's unique skills lie in having marketing & business skills coupled with a technical computing & programming background.

Vincent's passionate about business, marketing, software, technology, AI, automation and is a lifelong student of these areas.

ENROLL

No-Nonsense Google Ads Digital

Online digital course access


USD197

  • check
    On-demand video lessons, so you may study at your own pace
  • check
    Mobile-friendly lessons
  • check
    Downloadable resources
  • check
    Exact same content coverage as the in-person training
  • check
    Lifetime access to this edition (does not include future updates)

(This is sold through our training site, so you'll be taken to www.ethanhathaway.com)

Growth League Membership

Get this course for FREE as part of your membership


Reg. USD99/month, now USD59/month

  • check
    Access to select courses such as the No-Nonsense Adwords digital course
  • check
    Downloadable resources
  • check
    Ask questions, get answers about ALL AREAS of your business, including coaching for your Adwords campaigns
  • check
    Exclusive access to the Freedom Fellowship library of video, audio, text resources
  • check
    For as long as you are an active member, you get access to all the most updated courses and library of resources.
  • check
    Members-only discounts on signature courses and events

Want to Know When Is the Next Session?