How to Build Profitable Paid Google Ads (aka Adwords) Search Campaigns
No-Nonsense Google Ads Search Traffic Training
In this workshop, I share practical tips and lessons on turning your paid search campaigns into profits
You’re Leaving Money on the Table If Paid Search Campaigns Are Not a Part of Your Digital Marketing Strategy…
…approximately 75% of all global Internet searches are done via Google Search.
People performing searches are actively searching for products and services…your products & services, so you could be missing out if paid search campaigns are not a part of your marketing strategy.
But many people don’t know if their paid search campaigns are profitable or even worse losing money.
Not only that, if you’re only advertising on Facebook, you’ll have seen Facebook ad costs skyrocket by over 100%. That means if you’re solely relying on Facebook ads a traffic source, you could be losing money.
In this no nonsense training, I show you how to plan and implement paid search campaigns with a proven framework and process.
Here’s What’s Covered
- checkWhy Google Ads Search?
- checkWho typically manages a search campaign?
- checkSearch vs Display
- checkWhy paid search is important more than ever
- checkWhat you need to do before planning your search campaigns – crucial steps many agencies & clients don’t do.
- checkWhat is attribution modelling?
- checkHow to select the right attribution model for your business
- checkPlanning your paid search campaigns
- checkHow to get your targeting right & laser-focused
- checkMapping your customer profile to your marketing funnel
- checkHow to setup search campaign performance monitoring
- checkKeyword research
- checkHow to Structure Your Search Campaigns for profitability
- checkHow to scale up profitable campaigns
- checkHow not to lose money from your campaigns
- checkAdwords ads writing tips
- checkKeyword match types explained
- checkAd extensions
- checkQuality Score explained
- checkHow to improve your Quality Score
- checkBidding options explained
- checkKey Performance Indicators (KPIs) – Measuring your search campaign performance
- checkMust-have campaigns
- checkHow to select a digital agency that doesn’t just spend your money
How Is This Training Different?
Unlike other Google Ads training courses, we don’t focus on how to spend your ad budget (which is where many agency delivered workshops are focused).
We focus on showing you how to best use your ad spend to meet your business goals, whether it’s generating leads and/or generating a positive return for your business.
Also, very few have an experienced instructor with 20 years experience. Would you choose an instructor with less than ten years experience or someone with twenty years and more?
Also, these are the lessons I learned using MY OWN money, not someone else’s money. That changes the dynamic of how I learned to manage a campaign.
Here’s What You Get
EXPERT COACHING & TRAINING
Our expert instructor shares real-world lessons and tips in creating & managing profitable paid search campaigns.
DOWNLOADABLE RESOURCES
Attendees receive practical downloadable resources & tools for running profitable campaigns.
GET YOUR QUESTIONS ANSWERED
Attendees may ask questions relating to your own search campaigns.
Who should take this course?
- checkEntrepreneurs
- checkSmall business owners
- checkMarketers & Digital marketers
- checkFreelance designers
- checkWeb designers & developers
- checkIT professionals with little to no marketing knowledge
What people say
9 out of 10
NiallFounder, Elementz Interactive
9 out of 10
Penny Cheung
Hi Vincent & Fiona,
Thank you for your time today. It was a good sharing. Recommended to everyone who want to do better on your business, Vincent & Fiona are here and willing to help and share their expertise.
Once again, thank you!
Nadkalpur Manju
Dear Vincent and Fiona,
Thank you for an engaging and a lively session on how an entrepreneur can go about building his client base while continuing to sustain his business.
Some key takeaways for me:
- Your Meetup group acting as an informal advisory board for an entrepreneur
- Accountability partners holding you to your business commitments
- Learning from outside your line of business
- Above all keep an open mind
How is this course different from other similar courses?
NO-NONSENSE, NO-FLUFF TRAINING
I unlock tips and secrets many other courses don’t talk about.
PRACTICAL REAL-LIFE LESSONS
What works in theory is different from what works in real-life, I share my lessons learned.
LIMITED-SEATS
Each session is limited to only 8 people so you get the best coaching & attention during the workshop.
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About Your Coach/Instructor: Vincent Po
Vincent has over 20 years of sales & marketing experience from listed companies to starting up his own companies.
Vincent worked for one of the largest computer distributors in Western Canada as an account sales.
He was also the Head of Marketing for Asia-Pacific for the training division of a large listed UK media company.
He co-founded a global training company of his own and is founder of Virtual Tree an international digital marketing agency.
Vincent is Google Adwords Search Certified.
Vincent’s unique skills lie in having marketing & business skills coupled with a technical computing & programming background.
Vincent’s passionate about business, marketing, software, technology, AI, automation and is a lifelong student of these areas.
ENROLL
No-Nonsense Google Ads Digital
Online digital course access
USD197
- checkOn-demand video lessons, so you may study at your own pace
- checkMobile-friendly lessons
- checkDownloadable resources
- checkExact same content coverage as the in-person training
- checkLifetime access to this edition (does not include future updates)
(This is sold through our training site, so you’ll be taken to www.ethanhathaway.com)
Growth League Membership
Get this course for FREE as part of your membership
Reg. USD99/month, now USD59/month
- checkAccess to select courses such as the No-Nonsense Adwords digital course
- checkDownloadable resources
- checkAsk questions, get answers about ALL AREAS of your business, including coaching for your Adwords campaigns
- checkExclusive access to the Freedom Fellowship library of video, audio, text resources
- checkFor as long as you are an active member, you get access to all the most updated courses and library of resources.
- checkMembers-only discounts on signature courses and events
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