Signal vs Noise

AndrĂ© Chaperon is someone I’ve followed for a number of years.

One of the few who don’t regurgitate the same rehashed advice you see all over the Interweb.

In a recent email issue, he observed and called out some cringey advice found on Twitter.

He blurred out the original author, but I ?recognized it immediately.

It was from someone who’s making a name for themselves but mostly sharing a lot of tactics that’s easily found copied all over Twitter.

It’s easy to go down the rabbit hole of “tactics” that so-called gurus and experts share, but when you’re doing the same thing that everyone else is doing, how can you expect to stand out?

Something to think about.

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