André Chaperon is someone I’ve followed for a number of years.
One of the few who don’t regurgitate the same rehashed advice you see all over the Interweb.
In a recent email issue, he observed and called out some cringey advice found on Twitter.
He blurred out the original author, but I ?recognized it immediately.
It was from someone who’s making a name for themselves but mostly sharing a lot of tactics that’s easily found copied all over Twitter.
It’s easy to go down the rabbit hole of “tactics” that so-called gurus and experts share, but when you’re doing the same thing that everyone else is doing, how can you expect to stand out?
Something to think about.