How you present your products (digital or physical) in an ad depends on whether you’re presenting your products to a cold audience (doesn’t know you) vs an audience that’s warm (familiar with you). Here’s why. ***** This issue is brought to you by: Get this free course on “Building a Personal Enterprise” to build your…
This post (rather video) has been long time coming, finally got around to recording this. So, after ten years of being a loyal Infusionsoft (by Keap) customer, and one of the longest IS customers in Asia, we’ve left them. Here’s why…
If you don’t know already, but the speed at which your website loads is a key performance indicator for Google’s search rankings AND for your human visitors coming to your site. But there’s a lot of confusion with what actual metrics should you be looking at? After all, not all site speed performance tools are…
Bing has announced it will begin removing the right-hand sidebar ads starting 26th March 2018. This follows Google’s exact same move back in 2016. What does this mean for SEO? It’s dead. Look at all the above-the-fold search results these days and they’re ALL paid ads. It’s simple, it’s a money-grab. By removing the sidebar…
So, this just happened, LittleThings, a digital publisher that relied heavily on Facebook organic reach as their one and only traffic source is closing its doors. They had 12 million(!) Facebook followers and their videos apparently generated thousands of views. But the latest algorithm change Facebook made to reduce the exposure and organic reach of…
Credit to Justin Brooke for breaking this today, Facebook ad prices have gone up 43% as per Market Watch’s interview with Facebook’s CFO. As Justin’s been saying, the amount of Facebook advertisers has been growing exponentially on a daily basis. Which means, Facebook has too many advertisers and not enough ad space/new feed frequency to…
John hired the best architect he could afford, spent as much as his budget allowed on the best materials he could get his hands on and built his dream home upon a plot of land he rented from a “friend”. John loved this home. He spent hours grooming the garden, he spent his money on…
I recently had a call with someone in the e-commerce space. He’s been successful launching his product through crowdfunding sites but wanted to start taking his sales to the next level. He admittedly said he’s not good at marketing which is why he wanted to talk to me. After asking a few questions to learn…
This is pretty huge, finally, Facebook is starting to roll out click-to-Whatsapp buttons in Facebook ad campaigns. Previously, you could send leads straight to Facebook Messenger and start a conversation there but that was strictly restricted to Facebook’s platform. Now, you’ll have an additional channel for your customers and leads to start a conversation. Read…
Once your website is up, everything is one and you can sit back and relax and watch the customers and money roll in right? No so fast tiger. Now, the real work begins. Most business people fail because they fail at consistently promoting themselves. You can’t just set up your website and forget about it….