In a recent discussion thread, a question regarding Google Ads Search bid strategy came up. Below is a paraphrase of what was asked: “I have set my campaigns with Manual CPC and I had a call twice now from Google analyst wanting me to change to Maximise Clicks option. I asked him to explain what are […]
In our previous tutorial, we talked about search engine optimization (SEO). While SEO is an important weapon in your marketing arsenal, it takes too long to see results in most cases, especially if you are marketing a brand new website.