Credit to Justin Brooke for breaking this today, Facebook ad prices have gone up 43% as per Market Watch’s interview with Facebook’s CFO. As Justin’s been saying, the amount of Facebook advertisers has been growing exponentially on a daily basis. Which means, Facebook has too many advertisers and not enough ad space/new feed frequency to …
What’s the content hamster wheel you ask? It’s that never-ending misconception that in order to “do social media” properly, we have to create a ton of content and post to social media. If you know me, I’m very unconventional and think of myself as a contrarian. That means I don’t play by the same rules, …
Why I don’t worry about the content hamster wheel Read More »
This is pretty huge, finally, Facebook is starting to roll out click-to-Whatsapp buttons in Facebook ad campaigns. Previously, you could send leads straight to Facebook Messenger and start a conversation there but that was strictly restricted to Facebook’s platform. Now, you’ll have an additional channel for your customers and leads to start a conversation. Read …