Here’s a tip: before you start sending traffic (and/or investing in paid traffic), the BEST exercise you can do for your business is to craft an insatiable, irresistible offer that works.
This is an exercise I’ve been working on all summer on various products, trying to strengthen the offer to make it a “no-brainer”.
It’ll be the best investment of your time to work on an offer that is irresistible.
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