“Nothing happens in business until something gets sold.” – Thomas J. Watson Jr., IBM
I see this with a lot with people that come to us to build a website for them, they have this great idea for a website and all they need to do is put up a pretty website and the money will start rolling in!
Unfortunately, that’s not how it really works in real life…
The most common mistake I see with clients and prospective clients is that you have to remember you are looking to create and build a business. Not just a website but a business.
The website is just a channel and medium for reaching your target customers.
Putting up a website doesn’t guarantee your business will do well. For your business to do well, you need to have a strategy for:
- Reaching your target audience
- Attracting your target audience
- Turning prospects into paying customers
- Having customers return to do business with you
- Creating/Adding new products & services for your customers
Having a website makes doing this a lot easier than before the Internet age but remember the website is just a channel & medium for communicating with your audience.
A website is not a magic bullet that will magically make you rich.
If you realise that there’s a lot of work involved with getting traffic to your website, turning web visitors into customers and building a business from this customer base then you’re on the right path.