Vincent Po at Virtual Tree

Vincent is the Chief Growth Strategist and Founder of Virtual Tree with over two decades of sales and marketing experience.

Google Adwords

Google Ads (a.k.a. Adwords) bid strategy question: Manual CPC vs Maximise Clicks

In a recent discussion thread, a question regarding Google Ads Search bid strategy came up. Below is a paraphrase of what was asked: “I have set my campaigns with Manual CPC and I had a call twice now from Google analyst wanting me to change to Maximise Clicks option. I asked him to explain what are …

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