Vincent Po at Virtual Tree

Vincent is the Chief Growth Strategist and Founder of Virtual Tree with over two decades of sales and marketing experience.

How to Upgrade to WordPress 5.0 (or any major version change) without Breaking Your Site

WordPress 5.0 just dropped a couple of days ago. This is one the biggest version changes in WordPress in a long time with the major change being in the writing interface, nicknamed Gutenberg. Version 5.0 is NOT backwards compatible so if you use a theme, plugin or page builder that is not yet ready or …

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Google Adwords

Google Ads (a.k.a. Adwords) bid strategy question: Manual CPC vs Maximise Clicks

In a recent discussion thread, a question regarding Google Ads Search bid strategy came up. Below is a paraphrase of what was asked: “I have set my campaigns with Manual CPC and I had a call twice now from Google analyst wanting me to change to Maximise Clicks option. I asked him to explain what are …

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