Vincent Po at Virtual Tree

Vincent is the Chief Growth Strategist and Founder of Virtual Tree with over two decades of sales and marketing experience.

Google Adwords

Google Ads (a.k.a. Adwords) bid strategy question: Manual CPC vs Maximise Clicks

In a recent discussion thread, a question regarding Google Ads Search bid strategy came up. Below is a paraphrase of what was asked: “I have set my campaigns with Manual CPC and I had a call twice now from Google analyst wanting me to change to Maximise Clicks option. I asked him to explain what are …

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SEO is dying

Bing has announced it will begin removing the right-hand sidebar ads starting 26th March 2018. This follows Google’s exact same move back in 2016. What does this mean for SEO? It’s dead. Look at all the above-the-fold search results these days and they’re ALL paid ads. It’s simple, it’s a money-grab. By removing the sidebar …

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Facebook ad prices up 43%, poof go your profits

Credit to Justin Brooke for breaking this today, Facebook ad prices have gone up 43% as per Market Watch’s interview with Facebook’s CFO. As Justin’s been saying, the amount of Facebook advertisers has been growing exponentially on a daily basis. Which means, Facebook has too many advertisers and not enough ad space/new feed frequency to …

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