I started this newsletter in mid-2021 and I’ve sent out 124 email issues since then, below I’ll share what I’ve learned from this: What Worked and Lessons Learned: What Didn’t Work Plans for the Future Based Upon This Year’s Lessons

Ok, maybe apocalypse is over-dramatic (or is it? ?). So, Elon Musk has completed his deal to acquire Twitter and over the past week he’s already fired senior executives and half of their 7,500 staff. It’s complete chaos in Twitter-land. But, I want to take a step back and share some thoughts & comments on what’s happening

André Chaperon is someone I’ve followed for a number of years. One of the few who don’t regurgitate the same rehashed advice you see all over the Interweb. In a recent email issue, he observed and called out some cringey advice found on Twitter. He blurred out the original author, but I ?recognized it immediately. It was

A lead magnet is still an effective tool to build an audience that is interested in what you have to say. But the market is saturated with lead magnets, what worked in the early days aren’t as effective anymore. There’s a few frameworks I use to develop useful lead magnets, here’s one way to create a

I’ve been in the industry of working with knowledge experts for 23 years now. It’s not always about credentials or acronyms after your name. If you make a living as an expert, then here is a map to becoming an expert in a chosen niche.

If your business model includes a paid membership or gated content, offering a free trial to show how valuable your content is useful. But how long should you offer your free trial? 7 days? 14 days? 30 days? This is the optimal free trial length to get higher conversions.

As Creators, we might be plagued with wanting everything to be perfect. One of the biggest hurdles is thinking you need to be the best. You don’t need to be the best in your niche. McDonald’s is one of the biggest fast food chains in the world. But they certainly don’t have the best burgers.

In 1983, Paul McCartney suggested to Michael Jackson to consider investing part of his wealth in music publishing. Then, in 1985, Michael Jackson did just that. He purchased the rights to the entire Beatles catalog of songs for $47M. Now, Phil Collins and his bandmates from Genesis, sold the rights to their catalog of songs for approximately $30M.

EVERYONE in the creator space tries to convince you that selling a membership, which brings recurring revenue, is the holy grail of business. While having recurring revenue is nice, it’s not everything it’s cracked up to be and it depends on what YOU want from your creator business. For my personal lifestyle, I chose not to