In a recent discussion thread, a question regarding Google Ads Search bid strategy came up. Below is a paraphrase of what was asked: “I have set my campaigns with Manual CPC and I had a call twice now from Google analyst wanting me to change to Maximise Clicks option. I asked him to explain what are …
Google Ads (a.k.a. Adwords) bid strategy question: Manual CPC vs Maximise ClicksRead More »
I see a lot of coaches, consultants, niche experts confused about how to choose the right online course platform to build and deliver their online course(s). So, I built this free tool that helps you select the right online course platform for you and your business. Click on the button below to check out the …
Free tool: which online course platform is right for you?Read More »
AirBnB has recently removed 80%(!!!) of it’s listings in Japan as new regulations for owners and people listing properties on AirBnB become active. I’ve been hearing a lot of people specifically buying up property for the sole purpose of letting/renting on AirBnB, so it’s kind of like a business for some people. But as I’ve …
Completely free video course showing you how to build your own WordPress website from scratch with no coding or design skills.
The big frenzy for marketers lately is whether businesses are ready for the upcoming GDPR privacy regulations coming into place if you target European Union (EU) customers (and it doesn’t matter whether your business is based in EU or not). Here’s a few links to help you learn about this regulation and how it impacts …
Bing has announced it will begin removing the right-hand sidebar ads starting 26th March 2018. This follows Google’s exact same move back in 2016. What does this mean for SEO? It’s dead. Look at all the above-the-fold search results these days and they’re ALL paid ads. It’s simple, it’s a money-grab. By removing the sidebar …
So, this just happened, LittleThings, a digital publisher that relied heavily on Facebook organic reach as their one and only traffic source is closing its doors. They had 12 million(!) Facebook followers and their videos apparently generated thousands of views. But the latest algorithm change Facebook made to reduce the exposure and organic reach of …
Credit to Justin Brooke for breaking this today, Facebook ad prices have gone up 43% as per Market Watch’s interview with Facebook’s CFO. As Justin’s been saying, the amount of Facebook advertisers has been growing exponentially on a daily basis. Which means, Facebook has too many advertisers and not enough ad space/new feed frequency to …
I just read a profanity laden post ranting about email marketing in one of the marketing Facebook groups I’m in. I don’t mind profanity and I respect the guy who posted the rant. But if I had clients who saw that post, I’d tell them not to listen to that rant. In fact, don’t listen …
Online courses are a great way to scale your knowledge-based business but it can be quite a headache to figure out what’s the best way to manage and deliver your courses while not breaking the bank. In this post, I share how I analyse which method is best for the most common scenarios as I’ve …