How to Upgrade to WordPress 5.0 (or any major version change) without Breaking Your Site

WordPress 5.0 just dropped a couple of days ago. This is one the biggest version changes in WordPress in a long time with the major change being in the writing interface, nicknamed Gutenberg. Version 5.0 is NOT backwards compatible so if you use a theme, plugin or page builder that is not yet ready or …

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Google Adwords

Google Ads (a.k.a. Adwords) bid strategy question: Manual CPC vs Maximise Clicks

In a recent discussion thread, a question regarding Google Ads Search bid strategy came up. Below is a paraphrase of what was asked: “I have set my campaigns with Manual CPC and I had a call twice now from Google analyst wanting me to change to Maximise Clicks option. I asked him to explain what are …

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