How This Creator Took a Boring Topic & Made It Fun & Profitable

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Microsoft Excel.


Google Sheets.

To some, these words may yield a yawn. To others it may yield extreme excitement. (I’m being serious)

While Excel (and spreadsheets) has been around for years (I think even before Captain America was stuck in ice), a lot of data tasks have moved on from Excel spreadsheets to apps like Tableau or Power BI.

But somehow, spreadsheets still maintain a warm & fuzzy place in people’s hearts.

I don’t know if I would describe it as “fun”, but one creator has done something we all wish we could achieve…

…go viral with a boring topic such as spreadsheets.


Enter, the story (and future legend) of Kat Norton (a.k.a. The Miss Excel).

In our own business, we used to sell a course on Financial Modelling in Excel. It did well for a while until the market became entirely saturated with low-priced courses on Financial Modelling in Excel.

Kat Norton’s success is pretty genius though.

She’s leveraged the medium of TikTok and Instagram to build a successful B2B creator-business (in a boring topical area too).

This thread breaks down her success into five simple (actually, it’s never simple is it?) steps.

*Sidenote: The Miss Excel uses Thinkific to sell her Excel courses.

How to Get More Twitter Followers

Twitter is one of my favourite channels for building an audience and funnelling people to an email newsletter.

You can gain much more organic traction than channels like Facebook.

Here’s ten tips to get more Twitter followers.

Bits & Bobs

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