How to Make Your Videos Pop

Twitter has been one of my favourite social media channels in the last couple of years. There’s advantages & disadvantages to Twitter’s character limit and then you have the popularity of Twitter threads (although, I’ve noticed a less engagement/effectiveness these days since so many people are trying to write long Twitter threads). So, enter a…

If you’re a consultant, coach or some kind of knowledge expert – then it’s likely overcoming the Curse of Knowledge problem is a problem occurs regularly. (I know I’ve seen it working with dozens of experts over the years). Here’s how you can overcome the Curse of Knowledge.

When it comes to a creator business, you don’t have to be the BEST at what you do. But you do need to be different and not boring. Here’s how to be less boring.

In 1983, Paul McCartney suggested to Michael Jackson to consider investing part of his wealth in music publishing. Then, in 1985, Michael Jackson did just that. He purchased the rights to the entire Beatles catalog of songs for $47M. Now, Phil Collins and his bandmates from Genesis, sold the rights to their catalog of songs for approximately $30M….

As brands and agencies are starting to hire more content creators (or outsource jobs to them), this gives you a nice look into what a typical “work” day for such a creator is like. But… …this trend is something I foresee as something that could easily disappear overnight very quickly. Why? If you solely rely…