I’m a middle-aged marketer delving into TikTok…

I’m still quite high on Youtube as a content distribution/discovery channel. While I’m still working on my Youtube game, if you’re thinking about adding Youtube to your mix (or already doing so), Youtube is relying on creators like you for their growth strategy.

Content platforms are pretty crowded, so how do you get your content seen and shared? If you follow these six principles, it might just increase your chances of having your content shared.

Youtube shorts, Instagram Reels, TikTok…which is the best platform for distributing your short video content and getting discovered by new users? This creator ran a test to answer this. This is what she discovered.

As brands and agencies are starting to hire more content creators (or outsource jobs to them), this gives you a nice look into what a typical “work” day for such a creator is like. But… …this trend is something I foresee as something that could easily disappear overnight very quickly. Why? If you solely rely…

This issue of Walk with Me is brought to you with HappyScribe – My preferred auto-transcription service. What Should You Build: Audience or Community? Audiences and communities are buzzwords I hear a lot of when it comes to the creator economy. This look at audiences vs communities really made me think about what I’m focusing…

Media properties and businesses have had a tough time figuring out what kind of monetization business model works. (e.g. newspapers such as NY Times) Relying solely on ad revenue is risky. Smaller media businesses may not have the scale to monetize enough. So what do you do if you sell content for revenue? You might…