Inside the life of an agency creator

As brands and agencies are starting to hire more content creators (or outsource jobs to them), this gives you a nice look into what a typical “work” day for such a creator is like.

But…

…this trend is something I foresee as something that could easily disappear overnight very quickly.

Why?

If you solely rely on TikTok’s platform as a creator, there are many risks of solely relying on this specific platform (even though relying any ONE platform is a risk in itself).

If you can diversify and apply your content to other platforms (e.g. Youtube, LinkedIn, etc) – then if anything happens to TikTok, you have other platforms you specialize in.

One lesson I’ve learned as a creator and an agency owner, never rely solely on any ONE platform (just look at what’s happening to all the Facebook Ad agencies).

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