Lean Creation

Creating content consistently and at scale is possible with tools we have at our disposable these days. Even as solo or small team businesses, having a content creation system is key. Here’s how.

If your business model includes a paid membership or gated content, offering a free trial to show how valuable your content is useful. But how long should you offer your free trial? 7 days? 14 days? 30 days? This is the optimal free trial length to get higher conversions.

One of the biggest obstacles creators get stuck at is figuring out how to pick a niche to focus on. You know you need to do it, but you might be worried you pick the wrong niche and waste time and effort going after a niche that doesn’t yield results. Here’s how you can narrow…

Media properties and businesses have had a tough time figuring out what kind of monetization business model works. (e.g. newspapers such as NY Times) Relying solely on ad revenue is risky. Smaller media businesses may not have the scale to monetize enough. So what do you do if you sell content for revenue? You might…

Twitter has been one of my favourite social media channels in the last couple of years. There’s advantages & disadvantages to Twitter’s character limit and then you have the popularity of Twitter threads (although, I’ve noticed a less engagement/effectiveness these days since so many people are trying to write long Twitter threads). So, enter a…

This issue of Walk with Me is brought to you with HappyScribe – My preferred auto-transcription service. Easily turn your videos & audios into blog posts & transcripts (with great accuracy). How to Create Consistent Content One of the biggest challenges for creators is staring at a blank page or coming up with ideas for…