Meta (the social media icon formerly known as Facebook), has been tweaking both Facebook and Instagram to be more like TikTok.
Two of Instagram’s biggest accounts, Kylie Jenner and Kim Kardashian, are not happy about the shift to short-form video away from photo sharing.
I don’t blame either.
I’m not sure if trying to be a weaker copy of TikTok is the best strategy (certainly not innovative).
But my point is not about innovation but about ensuring you get you move your audience to a platform you control (you’ll notice this is a theme I drone on about all the time).
Just look at how Medium has screwed over so many writers in the past after they lured them over to post their content on Medium.