This issue of Walk with Me is brought to you with Presto Player – this is the WordPress tool I use to display & present videos on my websites and online courses.
A simple way to grow your audience from zero
If you’re trying to grow an audience from zero, offering a useful product for free is great way to start growing your audience.
Wait, doesn’t this sound like a lead magnet?
But, it’s not always done correctly.
It’s when you get the RIGHT kind of lead magnet offer done right, does it work like gangbusters.
- How you position your free product/lead magnet
- The format of your lead magnet (ebook, free course, template, etc)
- It has to attract the RIGHT kind of audience (it’s why a well-positioned lead magnet does far better than a sweepstakes for an iPad)
Here’s a great example of a well-executed lead magnet/free product for you to study.
Content Subscription Revenue Model, Is It Worth It?
For content creators, the IDEA of having people pay a recurring fee to have on-going access to content you create is nice dream.
But in reality, it’s very hard to pull-off successfully.
Just look at the current decline of Netflix subscribers.
Simon Owen’s takes a hard look at the content subscription model.
Just like completely relying 100% on a paid advertising model, I think having a combination of models is key.
How to Write a Book Fast
If you’re a knowledge expert (consultant, coach) in any field, I’m a firm believer that a book (or a course) is a great asset to have (certainly better than a business card).
The biggest obstacle to producing a book? Time and effort (and probably not knowing where to start).