Webinar Zombie Apocalypse

As brands and agencies are starting to hire more content creators (or outsource jobs to them), this gives you a nice look into what a typical “work” day for such a creator is like. But… …this trend is something I foresee as something that could easily disappear overnight very quickly. Why? If you solely rely…

Writing a book (whether self-published or published via a traditional book publisher) is one of my favourite tools for establishing authority & credibility. But most consultants & knowledge experts I encounter feel writing a book is like climbing K2. Here’s a step-by-step guide to getting that book out of your head and out into the…

If your business model includes a paid membership or gated content, offering a free trial to show how valuable your content is useful. But how long should you offer your free trial? 7 days? 14 days? 30 days? This is the optimal free trial length to get higher conversions.

I’m always on the look out for how to genuinely connect with my audience. If you know how to create an emotional connection with your audience, it’s like unlocking a cheat code in a video game. Here’s how you can create emotional connections (I know this talks about Youtube ads, but the concepts can be…

One of the businesses I started years ago was an a marketing agency. And I absolutely hated it. I won’t get into the details of it in this post, but what I realized was: I don’t like working one-on-one with clients I MUCH rather sell products (or productized services) I preferred creating useful content vs…

Combine two of my favourite topics: comic books & online courses and you get an interesting case study in motivating students in your online course to complete the projects they started. This issue is brought to you by: Justin Moore’s Creator Wizard Justin researches brands who want to sponsor email newsletters & creator content and…