How to automate dictation without outsourcing or hiring a virtual assistant
Whether you have a virtual assistant or an assistant or not, here’s one task you no longer have to delegate to a human assistant.
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Google Ads (a.k.a. Adwords) bid strategy question: Manual CPC vs Maximise Clicks
In a recent discussion thread, a question regarding Google Ads Search bid strategy came up. Below is a paraphrase of what was asked: “I have set my campaigns with Manual CPC and I had a call twice now from Google analyst wanting me to change to Maximise Clicks option. I asked him to explain what are…
Free tool: which online course platform is right for you?
I see a lot of coaches, consultants, niche experts confused about how to choose the right online course platform to build and deliver their online course(s). So, I built this free tool that helps you select the right online course platform for you and your business. Click on the button below to check out the free tool….
Are you building on rented land?
AirBnB has recently removed 80%(!!!) of it’s listings in Japan as new regulations for owners and people listing properties on AirBnB become active. I’ve been hearing a lot of people specifically buying up property for the sole purpose of letting/renting on AirBnB, so it’s kind of like a business for some people. But as I’ve…
How to Build Your Own WordPress Site Free Course
Completely free video course showing you how to build your own WordPress website from scratch with no coding or design skills.
Useful links regarding GDPR regulations
The big frenzy for marketers lately is whether businesses are ready for the upcoming GDPR privacy regulations coming into place if you target European Union (EU) customers (and it doesn’t matter whether your business is based in EU or not). Here’s a few links to help you learn about this regulation and how it impacts…
SEO is dying
Bing has announced it will begin removing the right-hand sidebar ads starting 26th March 2018. This follows Google’s exact same move back in 2016. What does this mean for SEO? It’s dead. Look at all the above-the-fold search results these days and they’re ALL paid ads. It’s simple, it’s a money-grab. By removing the sidebar…
Facebook kills another business
So, this just happened, LittleThings, a digital publisher that relied heavily on Facebook organic reach as their one and only traffic source is closing its doors. They had 12 million(!) Facebook followers and their videos apparently generated thousands of views. But the latest algorithm change Facebook made to reduce the exposure and organic reach of…
Facebook ad prices up 43%, poof go your profits
Credit to Justin Brooke for breaking this today, Facebook ad prices have gone up 43% as per Market Watch’s interview with Facebook’s CFO. As Justin’s been saying, the amount of Facebook advertisers has been growing exponentially on a daily basis. Which means, Facebook has too many advertisers and not enough ad space/new feed frequency to…
Don’t listen to experts, gurus or even me
I just read a profanity laden post ranting about email marketing in one of the marketing Facebook groups I’m in. I don’t mind profanity and I respect the guy who posted the rant. But if I had clients who saw that post, I’d tell them not to listen to that rant. In fact, don’t listen…