The big frenzy for marketers lately is whether businesses are ready for the upcoming GDPR privacy regulations coming into place if you target European Union (EU) customers (and it doesn’t matter whether your business is based in EU or not). Here’s a few links to help you learn about this regulation and how it impacts …
Bing has announced it will begin removing the right-hand sidebar ads starting 26th March 2018. This follows Google’s exact same move back in 2016. What does this mean for SEO? It’s dead. Look at all the above-the-fold search results these days and they’re ALL paid ads. It’s simple, it’s a money-grab. By removing the sidebar …
So, this just happened, LittleThings, a digital publisher that relied heavily on Facebook organic reach as their one and only traffic source is closing its doors. They had 12 million(!) Facebook followers and their videos apparently generated thousands of views. But the latest algorithm change Facebook made to reduce the exposure and organic reach of …
Credit to Justin Brooke for breaking this today, Facebook ad prices have gone up 43% as per Market Watch’s interview with Facebook’s CFO. As Justin’s been saying, the amount of Facebook advertisers has been growing exponentially on a daily basis. Which means, Facebook has too many advertisers and not enough ad space/new feed frequency to …
I just read a profanity laden post ranting about email marketing in one of the marketing Facebook groups I’m in. I don’t mind profanity and I respect the guy who posted the rant. But if I had clients who saw that post, I’d tell them not to listen to that rant. In fact, don’t listen …
Online courses are a great way to scale your knowledge-based business but it can be quite a headache to figure out what’s the best way to manage and deliver your courses while not breaking the bank. In this post, I share how I analyse which method is best for the most common scenarios as I’ve …
“You either die a hero or you live long enough to see yourself become the villain.” – Harvey Dent (Two-Face) (The Dark Knight) That’s a great quote from The Dark Knight movie. Back when I was working in the corporate world, I saw a lot of “Yes” people. People who knew what was happening in …
“You either die a hero or you live long enough to see yourself become the villain.” Read More »
John hired the best architect he could afford, spent as much as his budget allowed on the best materials he could get his hands on and built his dream home upon a plot of land he rented from a “friend”. John loved this home. He spent hours grooming the garden, he spent his money on …
From the blockbuster hit, Speed, with Keanu Reeves and Sandra Bullock, this iconic line: “Pop quiz, hotshot. There’s a bomb on a bus. Once the bus goes 50 miles an hour, the bomb is armed. If it drops below 50, it blows up. What do you do? What do you do?” Just to stay on …
I recently had a call with someone in the e-commerce space. He’s been successful launching his product through crowdfunding sites but wanted to start taking his sales to the next level. He admittedly said he’s not good at marketing which is why he wanted to talk to me. After asking a few questions to learn …